John D. Conry may not be the first lawyer to launch a blog as he also launches his own firm. I suspect he is the first, however, to create the blog in order to chronicle “my mistakes as I go through the process of establishing this firm.” As Ernie the Attorney suggests, this is “an interesting approach to marketing.” Conry, meanwhile, emphasizes that it will not be his legal mistakes that he records here, but those relating to “marketing, business strategy and how to get hyperlinks to work.” Seems like he has some of it figured out already.