Robert Ambrogi Blog
Alt Legal, a company that provides software for automated trademark docketing, is expanding into providing trademark paralegal services through the acquisition of WeberMark.
Alt Legal will now offer paralegal services under the brand Alt Legal Assist, to supplement its flagship docketing and monitoring products.
“WeberMark’s commitment to client success aligns perfectly with our mission to make the lives of trademark professionals easier,” said Nehal Madhani, CEO of Alt Legal. “This acquisition strengthens our ability to offer comprehensive IP solutions that combine the best of human expertise and technology-driven efficiency through Alt Legal Assist.”
In conjunction with the acquisition, Amy Weber, founder and managing member of WeberMark, has joined Alt Legal. WeberMark’s staff paralegals have also moved to Alt Legal, and the company is hiring additional paralegals to meet anticipated demand.
“Joining Alt Legal allows us to continue delivering the high-quality trademark services our clients have come to expect while leveraging advanced tools and resources,” she said. “I look forward to contributing to this next chapter and delivering outstanding trademark management services as part of Alt Legal Assist.”
In an interview last week, Madhani told me that his customers have been asking for Alt Legal to provide paralegal services as a supplement to its software. While the product automates much of the work of docketing and monitoring, there is still a human element that needs to get done.
“This has been a service that our customers have been asking us for a long time, and so we want to make sure that we have all the staffing needed to support them with the same quality that they expect from our docketing software,” he said.
At the same time, Madhani believes that, given the current state of technology, and particularly generative AI, even more of what paralegals still do can be automated.
“We feel like technology is at a place right now where we can continue to find new ways to automate even some of this work, to streamline it as much as possible, more than it was in the past,” he said.
The new Alt Legal Assist will offer paralegal services on a fixed-fee subscription basis — using automation to streamline the work where possible and providing paralegal customers with a predictable cost structure and simplified billing. The subscription will cover unlimited access to a specified list of services, and then other services, such as litigation preparation, will be available on an hourly basis.
“For the paralegals that are supporting our clients, we’re actually pairing them with our engineering team so that anything that can be automated, anything that can be streamlined will be,” Madhani said.