Harbor, a consulting company that provides expert services to the legal industry in strategy, technology, operations and intelligence, has acquired CLIENTSFirst Consulting, a marketing firm that provides consulting on client relationship management, data quality, e-marketing and other areas.

Harbor said that the addition of the CLIENTSFirst Consulting team will enable it to expand and deepen its services relating to law firm business development and growth.

Chris Fritsch, founder and president of CLIENTSFirst Consulting, has joined Harbor as vice president of marketing technologies.

According to Harbor, it already provides assessment, implementation and management of marketing technology products, including CRM, experience management, and proposal generation, as well as AI tools. In addition, the company provides competitive intelligence and data analytics to inform business development strategies.

“As AI and digital transformation drive disruptive change in marketing, the technology available to law firms – particularly for strategic decision-making and business development – is showing signs of healthy consolidation and innovation,” said Matt Sunderman, CEO of Harbor in a press release.

“Law firm CMOs and CBDOs are not only driving AI experimentation, they are also asking for strategic advisory services to help them make the most of the data they already have to better serve their clients – faster, more efficiently, and with more personalization – as they ramp their organizations for growth.”

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.