Robert Ambrogi

Is a Massachusetts lawyer, writer and media consultant. He also writes the blog Media Law and cohosts the legal affairs podcast Lawyer2Lawyer

PR Newswire adds blogs to monitoring

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PR Newswire announced yesterday its addition of thousands of blogs to its two monitoring services, eWatch and US1 Media Monitoring, “allowing news release issuers to take the pulse of community-based journalists.” eWatch and US1 are Internet monitoring services that allow customers to watch what’s being said on blogs and online media outlets.…

Podcast: Law professor blogs

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The recent Bloggership conference drew attention to the role of blogs in legal scholarship. On this week’s legal-affairs podcast Coast to Coast, we continue the discussion. Joining us to debate law professor blogs as legal scholarship are three highly regarded law professors and bloggers:…

Adapt or die: A lesson for law firm PR

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Public relations dean Richard Edelman has the best statement I’ve ever read on how the PR business must adapt in order to survive and thrive in the new media environment. A key quote:

“[W]e need to amend our work product, to get away from message triangles, hyped up press releases and controlling access to

20 words, tops, on a Web page

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We all know this intuitively, but we don’t all practice it. Web design guru Jakob Nielsen says 20 words is all most Web page visitors read before moving on, according to Leslie Walker in The Washington Post. Three-quarters of visitors don’t scroll down to see what’s below the first screen. On average, visitors spend…

New site targets ‘mystery bills’

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A new Web site is home base to a campaign that asks Congress not to act so hastily on bills that the public has no time to review them. Called ReadtheBill.org, the site has launched a new Mystery Busters initiative urging members of Congress to vote against any legislation or conference report that has…