ASG LegalTech, a portfolio company composed of four popular legal practice products — PracticePanther, Bill4Time, MerusCase and Headnote — today introduced a new brand for itself,
Paradigm, to better represent how the company views itself, its customers and its plans for moving forward. In a special episode of LawNext recorded in advance of today's announcement, I discussed the rebrand and the reasons for it with
Soumya Nettimi, CEO of Paradigm, and
Colin Li, chief growth officer of Paradigm. "When people hear the word paradigm, they typically think of paradigm shift. and with that, what we want to…